The Queen’s Wharf precinct combines high-end shopping, dining, entertainment, and accommodation along with luxurious residences and exceptional amenities. At its heart stands the iconic Queens Wharf Tower. Positioned adjacent to Brisbane’s most distinguished heritage buildings, the tower offers a diverse selection of meticulously designed premium residences featuring opulent materials and high-quality fixtures.
According to Belinda Wilmann, National Marketing Manager of Far East Consortium, “Scharp performed exceptionally, surpassing expectations to fulfill our project requirements. Working with their team has been a delight for all stakeholders, and their contribution has led to a remarkable achievement at Queen’s Wharf Tower: over 90% of the apartments (700+) were sold within the first month. Scharp’s 3D renders, fly-through movie, VR Tour, and Display Suite Online app have played a significant role in the success of our launch.”
Proudly located on the corner of Collins and Exhibitions St, 60 Collins Street is set to become one of the city’s most prominent and recognizable buildings. The development will comprise a 37 floors of Premium-Grade office space totalling 43,000sqm. The team at Scharp worked closely with Dexus to create detailed 3D images, animation flythroughs and a Virtual Reality Tour that accurately capture the essence of the building and its various features. These services provide potential tenants and investors with a clear understanding of the spacious and flexible floor plates, advanced technology, and sustainable design that make 60 Collins Street stand out from other developments in the area.
The team also delivered an interactive Sales App in time for the official launch. This all-encompassing digital sales tool is utilised both in the display suite and online by the Dexus Sales and Leasing Team, ensuring a seamless and consistent experience for customers, regardless of their location in Melbourne, interstate, or overseas.
A sanctuary of style, Hotel Chadstone offers the perfect luxury escape with a unique design that marries both exclusivity and comfort. This five-star hotel has been built with the ultimate in guest experience in mind offering glamourous experiences, exceptional service and stunning 360-degree views. The hotel is connected to the world-class shopping, dining, lifestyle and entertainment destination, Chadstone – The Fashion Capital, and just 17km from Melbourne CBD.
Scharp was selected to showcase the breathtaking interior design of Hotel Chadstone’s amenities, aiming to generate pre-interest bookings across Australia and internationally. Our high-quality 3D renders effectively portrayed a range of luxurious spaces, ensuring the highest marketing standards to capture the lavish atmosphere of Hotel Chadstone.
Frame at Melbourne Central is a 10-storey 19,400 m² commercial office tower that sites proudly above the landmark Melbourne Central retail precinct, whose structural frame is visible through its glazed facade.
Designed by award-winning architects ARM and delivered by The GPT Group, Frame will also include a rooftop with green spaces for the public, as well as expanded retail, entertainment and dining precincts.
Scharp produced a series of high-end marketing imagery, as well as flythrough animations and sales movie that helped provide potential tenants and investors with a clear understanding of the spacious and flexible floor plates, alongside the myriad services and features available to them.