The GPT Group
3D Renders / CGIs, Fly-through Animation, Movie, Website
Frame at Melbourne Central is a 10-storey 19,400 m² commercial office tower that sites proudly above the landmark Melbourne Central retail precinct, whose structural frame is visible through its glazed facade. Designed by award-winning architects ARM and delivered by The GPT Group, Frame will also include a rooftop with green spaces for the public, as well as expanded retail, entertainment and dining precincts. Scharp produced a series of high-end marketing imagery, as well as flythrough animations and sales movie that helped provide potential tenants and investors with a clear understanding of the spacious and flexible floor plates, alongside the myriad services and features available to them.