An unparalleled collection of ten exclusive residences, VALIA has been meticulously crafted by renowned, award-winning designers SJB Interiors and Idle Architectural Studio in collaboration. Each residence pairs considered detailing with large open spaces and elegant fixtures and finishes to produce unique, livable and functional homes that instill a sense of wellbeing amongst its residents.
The branding uses marble used as background texture, a commonly occurring building material in both the Ivanhoe area and Valia finishes. The Valia name was chosen for its timeless, European feel and concise elegance. The letters in Valia are also quite angular like the building form, in particular the V and A’s connect very strongly to the triangular balcony shapes. Made of quality stone materials, the building presents as strong and ultimately timeless.
Scharp produced a movie along with print design, display suite and marketing signage as well as an ipad for sales. Though situated in an older market of buyers, the client opted for a digital approach to the sales conducted in the display suite. The ipad was the preferred tool for presenting the product and finalising sales.