The Beach Shack, Scarborough
THE BEACH SHACK is a unique offering of 99 apartments just meters from the Scarborough beach coastline in Perth, WA. Working with award-winning Plus Architecture, the Developers Norup Wilson have created a product that draws architecural inspiration from its unique natural surrounds. Colours reflect the sand and silvery waters, while organic curves to the façade and slab edge reflect the nearby curvaceous waves, flow of sea breezes and the shape of a surfboard.
In further developing the sentiment behind the design, Scharp incorporated sweeping graphical curves into the Beach Shack logo and brand identity. Taking cues from the sand dunes and ocean at the sites doorstep, a refined colour palette was selected for the brand. The Beach Shack brochure is rich with emotive lifestyle imagery and high-quality 3D renders. Spacious, bright double-page spreads reflect the large light filled apartments on offer. Our movie presentation brings the building to life with animations flowing through the apartments, capturing the quality of the product offering and showcasing the stunning views out to the Indian Ocean.