Queens Wharf Bid
Clients
The Star Entertainment Group
Far East Consortium
Urbis
Architects
Cottee Parker Architects
CUSP
ML Design
Background
Queens Wharf is set to revitalise the northern bank of the Brisbane River mirroring the reinvention of South Bank. The project, with an impressive budget of $3.6B, will be invested in significantly upgrading public amenity and developing a world class entertainment precinct and integrated resort that will attract visitors from around the globe. Destination Brisbane Consortium’s (Echo Entertainment Group, Far East Consortium and Chow Tai Fook Enterprises) design was specifically architected to activate and connect South Bank, the CBD and Queens Street Mall, by transforming the heritage Treasury casino buildings into a premium shopping experience. In addition to the high calibre retail offerings the design also proposes to include an incredible six-star Ritz Carlton hotel, and establishing a new pedestrian bridge to South Bank, connecting the district to the heart of Brisbane’s arts area and the new lyric theatre at QPAC.
Solution
Scharp worked alongside various stakeholders to help create the bid presentation for the Queensland Government’s assessment and project consideration process. “Being able to understand, work and adapt our design information from multiple consultants is an incredible effort in itself, but for Scharp to take this and make it into a fantastic showcase for the bid was an amazing achievement in such a short program”, said Joseph Seidler, Group Development Director at the time of the bid. Scharp developed twenty eight 3D visualisations and over three minutes of animations in a movie as well as a slick interactive iPad and PC presentation, that delivered the major bid in a simple iPad application.
Outcome
Destination Brisbane Consortium won the 2015 Bid which is now under construction by Multiplex, starting with the integrated resort and public realm. Expected to open in 2022, Queens Wharf will transform more than 26 hectares of land across the Brisbane waterfront, creating 2000 jobs during construction and 8000+ once operational. At its peak, the precinct is predicted to attract 1.39 million additional tourists each year to Brisbane.
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