Promenade, Box Hill
CBR Development Group
Promenade, Box Hill, brings together an exceptional blend of 200 luxury residences, first-class amenities and office space. Taking its name from the picturesque, tree-lined street on which the development lies, Promenade stands proudly on Prospect street within walking distance of a myriad of retail options.
Scharp was selected to deliver the full-service creative campaign and 3D Visualisation for this stunning project, and had a clear strategy in mind from the outset. With a predominantly Chinese buyer, the aim was to showcase the exceptional quality of the hotel-like amenities. The name and brand identity spoke of the gentle curves of the façade, combined with the rose-gold and jade-green colours of a luxurious Chinese hotel. Technology played a significant role, with Scharp creating a sales app for use on iPads in the display suite as well as windows platforms for channels agents.
As a result of the brand collateral the client enjoyed strong sales throughout the ROI campaign. A healthy result of over 30% continued through to the successful public launch of the display suite. This led the client to congratulate Scharp on a campaign that “positioned Promenade perfectly in the eyes of their buyers.”