Our campaign centred on the importance of La Trobe University’s location to the site, with influence from burgeoning close-by suburbs Northcote, Thornbury and Preston. Capturing the owner occupier and investor market was critical to sales success and Scharp delivered a poignant yet simple brand identity across print and digital collateral together with the 3D renders, movie and display suite. Based on fashion cues and black and white photography blended with pastel colours, our campaign design speaks to the luxurious, chic and carefully considered residences that make Latrobe Place a truly special residential development of the north.