Our Hampton Mews campaign strategy targeted an older empty nester and divorcee owner occupier market with sophisticated sense and style. This sums up the clean, minimalist, yet warm style provided for the brand identity. Taking this further by mixing black and white with soft coloured tonal photography, we created a careful elegant visual play over the entire printed and digital marketing collateral. Highlighted with bronze metallic ink and gloss black script logo, the linen hard cover brochure provided that extra sense of professionalism to the project to stand out from similar projects in the vicinity.