Posted 20th April, 2018

Construction is now complete on Westside Apartments, Indooroopilly

Construction is now complete on ‘Westside Apartments’ Indooroopilly, Brisbane. Designed by MODE Design for Village Building Co, the nine-level building comprises of 1,2 and 3-bedroom apartments offering elegant finishes and panoramic views over Mt. Coot-tha, the Brisbane River and the city skyline. Its close proximity to shopping, schools and universities, golf courses and parklands coupled with an affordable entry price point for an emerging blue-chip suburb led to quick sales.

Involved from inception, Scharp delivered a full marketing package, producing everything from 3D visualisation, print and web marketing collateral to display suite design and interactive sales tools. Our complete in-house solution ensured every aspect of the project was thoughtfully considered and our client benefited from one point of contact throughout the process.

Westside’s marketing campaign showcased the rare offering that apartments of this size and in this location can provide in the Metropolitan suburb of Indooroopilly. Combining a rich colour palette with a branded textural pattern, the feeling of elegance highlighted by the Westside campaign echoes the premium brands at the adjacent shopping centre and surrounding high-end cafe restaurant scene.

Westside, Indooroopilly from Scharp Creative Studio on Vimeo.

Scharp produced a marketing movie which delved deep into the rich lifestyle of Indooroopilly and Brisbane, before leading viewers into Westside, through the apartments on offer and finishing on the spectacular communal rooftop garden and pool. Animations within the apartments showcased the spaciousness of the apartments whilst highlighting the attention to detail of the selected fixtures and finishes. On the roof, our artists created a feeling of exclusivity and luxury in the pool area by combining warm lighting and intimate camera angles together in a beautiful dusk setting.

Scharp also played a key role in the production of the Westside sales suite, delivering not only the printed collateral but also advising on layout to maximise effectiveness of sales. Traditional forms of media such as mailers, brochures and printed floor plans were produced, alongside a digital touchscreen app.

Sales Agents used this touchscreen app alongside a mobile iPad version in much the same way they might use a traditional agents A3 flip book, but with much more functionality. The Westside app contains all the project details you come to expect from an agents’ book, but with the addition of a movie, interactive location map, interactive 3D floor plates with apartment plans, as well as colour scheme sliders that showcase both colour scheme options in one render.

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