Queen’s Wharf Tower
The Queen’s Wharf precinct combines high-end shopping, dining, entertainment, and accommodation along with luxurious residences and exceptional amenities. At its heart stands the iconic Queens Wharf Tower. Positioned adjacent to Brisbane’s most distinguished heritage buildings, the tower offers a diverse selection of meticulously designed premium residences featuring opulent materials and high-quality fixtures.
According to Belinda Wilmann, National Marketing Manager of Far East Consortium, “Scharp performed exceptionally, surpassing expectations to fulfill our project requirements. Working with their team has been a delight for all stakeholders, and their contribution has led to a remarkable achievement at Queen’s Wharf Tower: over 90% of the apartments (700+) were sold within the first month. Scharp’s 3D renders, fly-through movie, VR Tour, and Display Suite Online app have played a significant role in the success of our launch.”
West Side Place
West Side Place is an impressive residential and mixed-use development in the heart of Melbourne, Australia. It consists of four towers that redefine the city’s skyline, offering a range of luxurious living options. West Side Place offers retail and dining options within the precinct, with a variety of specialty stores, and gourmet restaurants available to both residents and visitors alike.
Scharp delivered the interactive Sales App for the launch of West Side Place Stage 2, partnering with Far East Consortium and YPM Group to create an all-encompassing digital sales tool. This versatile app is utilised both in the display suite and online, ensuring a seamless and consistent sales experience for customers, regardless of their location in Melbourne, interstate, or overseas. Our app technology was selected once again by Far East Consortium based on the outstanding performance of apartment sales for their Queens Wharf Tower project in Brisbane. Lauren Sheldon, Sales and Marketing Director for Far East Consortium, commended our apps stating, “Scharp’s impressive app for Queens Wharf Tower simplified the sales process so effectively that we decided to adopt the same approach for West Side Place.”
The Orchards – Veue
Located in the heart of Norwest in Sydney’s Hills District and surrounded by natural, green spaces and parklands, Veue Central launched in August 2023. This spectacular development will include a range of 583 meticulously crafted apartments across an assortment of sizes and designs. With strong sales already, The Orchards Veue has already had a builder appointed.
After the success of the earlier stage Lumia, Scharp again delivered a comprehensive all-in-one sales app for use in the display suite as well as for online use by sales agents around Australia and the world. By integrating our custom agent CMS and app with Sekisui House’s Property Base data, they gained immediate and secure management of app access, apartment sales information, and inquiries in real-time.
Maroochydore City Centre
Walker Corp holds exclusive rights to market and develop the SunCentral’s Maroochydore City project, with a total investment of $2.5 billion. Spanning across 53 hectares, the development will encompass various components such as commercial office and retail spaces, apartments, a hotel, railway station and parkland. Over the next 15 to 20 years, the city’s central business district (CBD) will provide 160,000 square meters of commercial and retail space, along with 4,000 residential apartments.
Given the magnitude of this project, a comprehensive marketing strategy was essential. Scharp played a vital role by creating the cityscape architecture from block envelopes, which involved designing realistic 3D models of the buildings and future stages of the development. Our collection of high-end marketing assets included a gallery of 3D renders, fly-through animations, and movies featured in an interactive sales app. This app not only served as a touchscreen in the display suite but also enabled the sales team to showcase the project to clients both domestically and internationally.
Frame, Melbourne Central
Frame at Melbourne Central is a 10-storey 19,400 m² commercial office tower that sites proudly above the landmark Melbourne Central retail precinct, whose structural frame is visible through its glazed facade.
Designed by award-winning architects ARM and delivered by The GPT Group, Frame will also include a rooftop with green spaces for the public, as well as expanded retail, entertainment and dining precincts.
Scharp produced a series of high-end marketing imagery, as well as flythrough animations and sales movie that helped provide potential tenants and investors with a clear understanding of the spacious and flexible floor plates, alongside the myriad services and features available to them.
Midwater, Gold Coast
Midwater offers stunning views of Main Beach, presenting elegant apartments with contemporary designs and luxurious amenities. These residences cater to various needs, accommodating families and single professionals alike. Despite the obstacles caused by the pandemic and construction delays, the remarkable sales performance of Midwater Residences proves its allure and the high demand for top-notch housing in the area.
Scharp developed a comprehensive set of tools for the sales campaign, including various 3D visualisation of the amenities and apartments, as well as a sales app for display suite. These tools empowered sales agents to secure the sale of 80% of the residences before construction began. As part of our innovative solution, the Scharp team captured aerial photography and video to incorporate as backgrounds in our 3D renders and fly-through animations. The sales app showcased these visuals alongside level photography and floorplans, allowing prospective buyers to thoroughly assess and ultimately purchase their preferred apartments.
Oria, Spring Hill
Nestled amidst rolling hills and lush greenery, Oria Apartments is set in a serene peaceful environment of Spring Hill, Brisbane. Residents of Oria will enjoy access to a variety of private amenities within the development as well as surrounding parks, walking trails, and entertainment. Oria presents a luxury haven where residents can truly savour the best of both worlds.
Scharp created a display sales app that seamlessly integrated with both Oria’s physical model and large video wall. Our innovative app guided clients through the sales journey by presenting apartment features on the video wall via a tablet. Additionally, sales agents could use the app to illuminate the physical model to showcase the location of their chosen apartment. Scharp’s app allowed further flexibility as a remote online sales tool, connected to Keylin’s database to display apartment availability and handle sales enquiries.
Atelier, West End
Atelier offers an exclusive selection of 36 residences, each featuring three bedrooms and two levels. This exceptional collection seamlessly combines lush green surroundings, architectural elements inspired by heritage, and elegant interiors. With expansive courtyards, balconies, and roof terraces, these homes provide abundant opportunities to embrace Brisbane’s distinctive outdoor lifestyle. Positioned in the sought-after West End, Atelier enjoys the advantages of being centrally located, with close proximity and excellent connectivity. Situated less than 1km from South Bank, Brisbane’s foremost arts and entertainment district, Atelier exemplifies cosmopolitan living in the heart of the city.
Scharp effectively portrayed the essence of the Atelier brand by prioritizing quality whilst ensuring a straightforward and user-friendly sales process. Instead of relying on a physical model within the display suite, Scharp’s app presented a digital 360-degree 3D model, along with location details, design renders, and level view photography. This comprehensive digital toolkit equipped YPM Group’s sales agents with everything they needed to successfully market Atelier as a high-end luxury residential project.
The Orchards – Lumia
Lumia, a fresh residential project situated amidst the lush greenery and parklands of The Orchards, presents an unmatched quality of life. This brand-new development showcases a diverse selection of exquisite apartments, available in various sizes and designs. With its prime location, abundant amenities, stylish aesthetics, and exceptional craftsmanship, Lumia embodies a world-class residential experience.
Construction of Lumia has begun after selling over 90% of the apartments. Scharp’s comprehensive all-in-one sales app played a crucial role in the success of sales by being utilised in the Lumia display suite and by sales agents across Australia and internationally through the online version. Through our custom agent CMS and app integration with Sekisui’s Property Base data, Sekisui had real-time secure control over app access, apartment sales availability, and enquiries.
121 Chomley Street, Prahran
The team at Scharp worked closely with Lucent to create high-end 3D visualisation that accurately captured the essence of the 121 Chomley Street townhouses and their luxurious fittings and finishes. The comprehensive all-in-one sales app played a critical role in the display suite and offered the sales agents additional interactive tools in their sales arsenal. Virtual reality hot spots transported the buyer directly into the development and allowed them to interact with the spaces themselves.
“Every single project in our property portfolio reflects the quality we strive for at Lucent, and 121 Chomley Street is no different. We needed a suite of high-end 3D visualisation that encapsulated the imagination and insight evident in these incredible townhouses, and Scharp’s work exceeded all expectations. The marketing renders, animettes, and 360 virtual tour of the townhouses really brought the project to life and allowed potential buyers to experience first-hand what day-to-day life will be like at 121 Chomley.” Panos Miltiadou, Managing Director, Lucent Group.
