Protected: Melbourne Arts Precinct Transformation Project
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Maroochydore City Centre
Walker Corp holds exclusive rights to market and develop the SunCentral’s Maroochydore City project, with a total investment of $2.5 billion. Spanning across 53 hectares, the development will encompass various components such as commercial office and retail spaces, apartments, a hotel, railway station and parkland. Over the next 15 to 20 years, the city’s central business district (CBD) will provide 160,000 square meters of commercial and retail space, along with 4,000 residential apartments.
Given the magnitude of this project, a comprehensive marketing strategy was essential. Scharp played a vital role by creating the cityscape architecture from block envelopes, which involved designing realistic 3D models of the buildings and future stages of the development. Our collection of high-end marketing assets included a gallery of 3D renders, fly-through animations, and movies featured in an interactive sales app. This app not only served as a touchscreen in the display suite but also enabled the sales team to showcase the project to clients both domestically and internationally.
Nyaal Banyul Geelong Convention & Event Centre
The Nyaal Banyul Geelong Convention & Event Centre precinct development will include a purpose-built convention and exhibition space incorporating a 1000 seat venue, two large exhibition spaces, meeting rooms, conference facilities and flexible event spaces. It will also be home to retail spaces for food and beverage offerings and a large public plaza, as well as a 200-room hotel under the internationally renowned Crowne Plaza brand. Preliminary works on the site are underway and construction is set to begin shortly, with completion of the convention centre and hotel in 2026.
Scharp collaborated closely with Plenary Group and Woods Bagot to create the successful bid’s 3D renders, CGIs, and fly-through animation movie. Once again, Scharp was selected to provide high-end 3D visualisation for this iconic project thanks to their proven bid experience and expert team’s consistent ability to deliver within tight timeframes.
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Burwood North Precinct Masterplan
The preliminary Masterplan for Burwood North Precinct, developed by Burwood Council, expands on the Parramatta Road Corridor Urban Transformation Strategy (PRCUTS) and seizes the potential offered by the Sydney Metro West.
Scharp skilfully created a comprehensive 3D visualisation package, featuring renders and fly-through animations seamlessly incorporated into a dynamic movie presentation. Our 3D vision successfully conveyed a future masterplan for a community that is not only liveable and vibrant but also sustainable and meticulously planned.
North East Link
Linking the M80 Ring Road, Eastlink and the Eastern Freeway, the North East Link is the largest ever infrastructure project in Melbourne. The North East Link will take 15,000 trucks off local roads every day and reduce travel times by 35 minutes.
Scharp worked on the winning consortium bid, utilising both helicopter and drone video footage and photography to seamlessly insert the proposed North-East Link works into the existing conditions.
“Scharp’s capacity and ability to consistently deliver on large infrastructure projects was an asset to for the North East Link Project. We would highly recommend them for their experience, understanding and reliability to deliver such a large and complex project. Their technical expertise in bringing the North East Link to life helped immensely, and their competence in working to tight timeframes made the process so much smoother.” Ben Mark, Director, Capella Capital.
Victoria Gardens Redevelopment
The Victoria Gardens project aims to transform Melbourne’s popular shopping precinct into a vibrant destination. It includes overhauling the retail area for modern experiences and introducing residential options. Luxury apartments and townhouses will be integrated into the precinct, providing convenient access to shopping and entertainment.
Scharp collaborated with renowned architects Cox Architecture and NH Architects to create impressive 3D renders for planning and marketing. Their professionalism and insights ensured seamless delivery, capturing the core principles of the development and showcasing the vision for community engagement.
Fitzroy Gasworks
Located at the doorstep of Melbourne in Fitzroy, the historical Fitzroy Gasworks site is being redeveloped as an urban village. Spanning 3.9 hectares, this site will offer affordable and environmentally friendly housing options, as well as sports and educational facilities, along with public spaces. Key features include a new public high-school, multi-use sports centre and 1200 apartments with 20% affordable, build to rent.
Collaborating closely with the client team, Scharp played a crucial role in creating a comprehensive 3D design to visualise the overarching master plan vision. Employing various elevated approaches to capture the site’s size and location, we produced multiple 3D renders and photomontages that highlight the distinctive urban design of different areas within the precinct. From showcasing the aerial perspective to portraying the urban activities, our skilled team successfully crafted a detailed fly-through animation movie that provides an immersive experience on various levels.
New Footscray Hospital
The Plenary Health consortium has started construction on the $1.5 billion new Footscray Hospital, which stands as the most significant healthcare infrastructure investment in Victoria’s history. The new hospital will add almost 200 beds, accommodating approximately 15,000 more patients annually, and allow the emergency department to serve about 20,000 additional individuals each year. Construction of the hospital is currently underway, and it is expected to open its doors in 2025.
Scharp played a crucial role in the comprehensive tender process by providing 3D visualisation collateral. This included 3D renders / CGIs, fly-through animations, video tracking animations, a build animation, and a movie. Despite facing challenges due to the restricted COVID work conditions, Scharp managed to deliver their 3D visualisation on time and with the utmost quality. Consequently, their efforts contributed to the bid’s success.
Hornsby Town Centre
The town of Hornsby, 23-kilometers North-West of Sydney is set to undergo major transformation under the local councils proposed masterplan. The ambitious plan will create “a northern gateway where the city meets the bush”, by adding 4500 new homes, of which 470 will be affordable housing. This will see the population rise to 11,000 people by 2036 and will generate 500 new jobs. Towers up to 36-storeys will be built around a revamped transport hub, alongside a new library, a town square, a park and plaza, with a hotel and seniors housing on the site of the current RSL. The design is planned to reduce urban sprawl, promote use of public transport and address housing supply demands.
Cox Architecture, tasked with delivering their design to public exhibition, came to Scharp to bring this ambitious and challenging masterplan to life. Scharp created 6 flythrough animations encompassing the entire scope of the project. Furthermore, 3D Renders/CGIs and design plans were animated and combined with the flythroughs to create a 5-minute movie presentation showcasing the new Hornsby Town Centre.
Sandown Racecourse
Plans for the redevelopment of the historic Sandown Racecourse have been worked on by the Melbourne Racing Club since 2017, but now with an application to rezone it for residential use, the project has gained momentum. The 112ha horse and motor-racing venue will be transformed into a 7500-home master planned estate, complete with a new school, community centre, and hospitality and entertainment venue near Princes Highway, as well as 12,000sq m of retail space and 8000sq m of non-retail commercial use, creating upwards of 600 ongoing jobs.
NH Architecture were engaged by the MRC to develop the masterplan which will be divided into four stages to be completed over a 20-year construction schedule. Scharp partnered once again with NH to leverage our extensive experience in large-scale masterplan projects and help bring such a potentially critical development to life. A series of high-end marketing 3D renders tapped into the creative minds of the architects and delivered a suite of images for the client to present to not only community consultation, but also to the planning minister and an independent ministerial advisory committee.
