Emporium Melbourne Redevelopment

Emporium Melbourne will open a new flagship store for sporting retailer Rebel delivering the brand’s largest health and wellbeing destination to date. Transforming the typical retail experience through hyper-immersive spaces such as the Stephen Curry rooftop half-court, a dedicated Yoga and Wellness zone, a digital Football zone and the hi-tech ‘rebel FIT LAB’, shoppers can browse, shop and trial the latest products from the world’s best sporting brands.

Scharp again collaborated with Australia’s leading retail property group and long standing client, Vicinity Centres, to create a series of CGI Renders that showcase the premium retail offering as part of a larger Emporium Melbourne redevelopment project. Taking design cues from Gray Puksand our 3d design experts styled bespoke fit outs that enhanced the creative vision for this leading retail destination.

CIT Woden Campus

The ACT Government is investing in a purpose-built CIT campus, youth foyer and new public transport interchange for Woden. Smart classrooms, state-of-the-art simulated learning environments, commercial kitchens and hands-on training spaces will help students achieve their full potential in areas such as IT, cyber security, hospitality and business. The new public transport interchange will incorporate an improved and expanded bus interchange along with the Woden light rail terminus. A youth foyer with up to 20 units will provide accommodation, support services and opportunities to pursue education and training in the one location.

Scharp collaborated closely with Gray Puksand’s Sydney office to create multiple high-quality marketing 3D renders for the design competition. Our team pooled its resources and efficiently produced these visuals within a few weeks to support Lend Lease’s successful entry. These images are currently serving as promotional materials for the ACT Government and can be accessed via the following link on their project overview page.

Queen’s Wharf Tower

The Queen’s Wharf precinct combines high-end shopping, dining, entertainment, and accommodation along with luxurious residences and exceptional amenities. At its heart stands the iconic Queens Wharf Tower. Positioned adjacent to Brisbane’s most distinguished heritage buildings, the tower offers a diverse selection of meticulously designed premium residences featuring opulent materials and high-quality fixtures.

According to Belinda Wilmann, National Marketing Manager of Far East Consortium, “Scharp performed exceptionally, surpassing expectations to fulfill our project requirements. Working with their team has been a delight for all stakeholders, and their contribution has led to a remarkable achievement at Queen’s Wharf Tower: over 90% of the apartments (700+) were sold within the first month. Scharp’s 3D renders, fly-through movie, VR Tour, and Display Suite Online app have played a significant role in the success of our launch.”

Maroochydore City Centre

Walker Corp holds exclusive rights to market and develop the SunCentral’s Maroochydore City project, with a total investment of $2.5 billion. Spanning across 53 hectares, the development will encompass various components such as commercial office and retail spaces, apartments, a hotel, railway station and parkland. Over the next 15 to 20 years, the city’s central business district (CBD) will provide 160,000 square meters of commercial and retail space, along with 4,000 residential apartments.

Given the magnitude of this project, a comprehensive marketing strategy was essential. Scharp played a vital role by creating the cityscape architecture from block envelopes, which involved designing realistic 3D models of the buildings and future stages of the development. Our collection of high-end marketing assets included a gallery of 3D renders, fly-through animations, and movies featured in an interactive sales app. This app not only served as a touchscreen in the display suite but also enabled the sales team to showcase the project to clients both domestically and internationally.

Midwater, Gold Coast

Midwater offers stunning views of Main Beach, presenting elegant apartments with contemporary designs and luxurious amenities. These residences cater to various needs, accommodating families and single professionals alike. Despite the obstacles caused by the pandemic and construction delays, the remarkable sales performance of Midwater Residences proves its allure and the high demand for top-notch housing in the area.

Scharp developed a comprehensive set of tools for the sales campaign, including various 3D visualisation of the amenities and apartments, as well as a sales app for display suite. These tools empowered sales agents to secure the sale of 80% of the residences before construction began. As part of our innovative solution, the Scharp team captured aerial photography and video to incorporate as backgrounds in our 3D renders and fly-through animations. The sales app showcased these visuals alongside level photography and floorplans, allowing prospective buyers to thoroughly assess and ultimately purchase their preferred apartments.

60 Collins Street

Proudly located on the corner of Collins and Exhibitions St, 60 Collins Street is set to become one of the city’s most prominent and recognizable buildings. The development will comprise a 37 floors of Premium-Grade office space totalling 43,000sqm. The team at Scharp worked closely with Dexus to create detailed 3D images, animation flythroughs and a Virtual Reality Tour that accurately capture the essence of the building and its various features. These services provide potential tenants and investors with a clear understanding of the spacious and flexible floor plates, advanced technology, and sustainable design that make 60 Collins Street stand out from other developments in the area.

The team also delivered an interactive Sales App in time for the official launch. This all-encompassing digital sales tool is utilised both in the display suite and online by the Dexus Sales and Leasing Team, ensuring a seamless and consistent experience for customers, regardless of their location in Melbourne, interstate, or overseas.