Alexa is All about Melbourne was the key phrase for the campaign, ensuring that investors knew they were buying into the premier Northern suburb and access to all the best of Melbourne. Alexa was our female brand ambassador across all print and digital marketing collateral. Alexa became more than a building – it was selling the lifestyle of the world’s most liveable city. Scharp is proud to have delivered a hugely successful campaign from strategy to display suite. Another success for Accord PG and designer ClarkeHopkinsClarke, with 60% of residences sold in its first month!