Taking ownership of its location and reflecting the new presence of Eastland Shopping Centre, the brand identity for 233 East reflects residences that are modern and sophisticated yet warm and homely. Situated on the divide between country and city, our campaign strategy highlighted that 233 East was only 30 minutes from everything Melbourne has to offer. We also presented the thoughtfully detailed architecture in a manner that raises the bar of living and design standards for Ringwood and the Eastern suburbs.
