An elegant new addition to Melbourne’s city skyline, 640 Bourke Street is set to redefine contemporary urban living, where refined residences meet world-class amenity in the heart of the CBD. Scharp was engaged by Far East Consortium (FEC) to produce a suite of high-end marketing visuals and interactive sales presentation app to showcase the architectural vision and premium lifestyle, capturing the essence of inner city living for discerning buyers.

Scharp has enjoyed a longstanding partnership with FEC, having previously collaborated on the landmark Queen’s Wharf Brisbane development. Our work on 640 Bourke Street continues this trusted relationship, delivering compelling, aspirational content that positions the project as one of Melbourne’s most desirable new residential addresses.