Walker Corp holds exclusive rights to market and develop the SunCentral’s Maroochydore City project, with a total investment of $2.5 billion. Spanning across 53 hectares, the development will encompass various components such as commercial office and retail spaces, apartments, a hotel, railway station and parkland. Over the next 15 to 20 years, the city’s central business district (CBD) will provide 160,000 square meters of commercial and retail space, along with 4,000 residential apartments.
Given the magnitude of this project, a comprehensive marketing strategy was essential. Scharp played a vital role by creating the cityscape architecture from block envelopes, which involved designing realistic 3D models of the buildings and future stages of the development. Our collection of high-end marketing assets included a gallery of 3D renders, fly-through animations, and movies featured in an interactive sales app. This app not only served as a touchscreen in the display suite but also enabled the sales team to showcase the project to clients both domestically and internationally.