Heran Building Group
Cottee Parker Architects
3D Renders / CGIs, Fly-through Animation, Movie, Display + Online Sales App
Midwater offers stunning views of Main Beach, presenting elegant apartments with contemporary designs and luxurious amenities. These residences cater to various needs, accommodating families and single professionals alike. Despite the obstacles caused by the pandemic and construction delays, the remarkable sales performance of Midwater Residences proves its allure and the high demand for top-notch housing in the area. Scharp developed a comprehensive set of tools for the sales campaign, including various 3D visualisation of the amenities and apartments, as well as a sales app for display suite. These tools empowered sales agents to secure the sale of 80% of the residences before construction began. As part of our innovative solution, the Scharp team captured aerial photography and video to incorporate as backgrounds in our 3D renders and fly-through animations. The sales app showcased these visuals alongside level photography and floorplans, allowing prospective buyers to thoroughly assess and ultimately purchase their preferred apartments.