Wills Place is a blended apartment building with heritage base and clean sophisticated tower above. Standard, loft and penthouse apartments provide a variety of residential homes. Our strategic thinking identified the strength in this point of difference, and promoted the location as being a blend of multiple Melbourne city precincts. We took this further with our brand utilising various colours to form a sub brand of the Wills Place identity. From brochure, to website, media and display suite, each individual element in the mix of marketing collateral was unique but linked together by the main brand and talent photography.