Scharp - Creative Studio

Posted 20th February, 2017

Vida is the first of Meriton’s Platinum Collection

Set within the contemporary heart of Mascot, only 5km to Sydney’s CBD, VIDA is the first of Meriton’s platinum collection with only 46 boutique premium residences being offered.

The building facade showcases a striking architectural design achieved by interwoven inward and outward curving balconies, as depicted by Scharp’s own 3D CGI.

We have taken cues from this facade to create the spring lines of the brand identity. As part of our brand strategy to appeal to the younger professional market, the colour palette consists of champagne gold as a highlight over a sophisticated black and white base.

VIDA features a breath-takingly beautiful communal rooftop garden, visualised in 3D by Scharp’s own in-house CGI team and depicted in the marketing brochure below. We designed this together with the advertising media, sales centre graphics and signage as part of Meriton’s marketing campaign.

Complemented with the highest quality of finishes and fixtures available, VIDA’s lavish interiors below, rendered in 3D by Scharp, have flawless city views to the north and spectacular district views to the south.

With strong demand, significant price increase and rental growth in Mascot, VIDA is set to become an icon of Meriton’s impressive residential portfolio.