Scharp - Creative Studio

the-wellington-hero

The Wellington

Contemporary inner-city Brisbane living

Project

The Wellington
127 Apartments

Architect

Leith Architects
The Wellington is a unique combination of contemporary inner Brisbane living above a rich provedore-style retail precinct on the ground plane. Our take on the property marketing campaign was to start with a fresh retail style and merge this into a chic contemporary brand. Use of stiched binding and textured cover paper with gloss black logo and terra cotta highlights formed the basis of the printed marketing collateral, whilst artistic chalkboard title taglines provided a unique take on the traditional marketing message. This same language was then taken into the website and display suite touchscreen, that Scharp created and produced, whilst also using clever icons, stacked brick layouts and ribbon motifs.

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