Scharp - Creative Studio

Posted 19th October, 2015

Unique retail & living adjacent to The Gabba

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With 127 Apartments, a boutique retail base and only 1.5km from the CBD, The Wellington is at the hub of Brisbane’s globally recognized inner suburbs of South Bank, West End and Kangaroo Point. With recently completed world-class hospitals, Exhibition and Convention Centre, together with its rich arts & cultural precinct, recreation, gardens and culinary offerings, Brisbane’s inner South East is fast becoming an international destination of choice.

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Having an existing red brick base, and reminiscent of New York’s Chelsea Markets, the brief for The Wellington was to promote the trendy cafes and bars and proximity to the CBD, but also focusing on the local community element of the development.

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This was achieved through the light and bright images and photography, up-tempo soundtrack in the movie, textured stock of printed collateral and artisan elements of red brick, handwritten chalkboard messages and showing local merchants and provedores.

“We have had very productive meetings with Malcolm Schapel in Brisbane and on site throughout both campaigns to produce successful outcomes, on time and on budget,” said Adrian Parsons, Managing Director – Total Property Group.

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Having sold over 30% in its first 3 months, The Wellington is performing well in the strong Brisbane market.