St. Kilda, 66 apartments
Bringing the joy of summer life in St. Kilda to Somer, our creative team lapped up the opportunity to think outside the box on this residential marketing campaign. We used a vibrant egg yolk yellow as the feature colour, with circular graphic shapes, tapping into the sun and beach theme. These vibrant elements, contrasted with greys and silver metalic inks, provides a balanced and playful brand identity. As a final touch, we staged a beach scene in the display suite to really hit home the brand’s key message.