St. Kilda, 66 apartments
Bringing the joy of summer life in St. Kilda to Somer, our creative team lapped up the opportunity to think outside the box on this residential marketing campaign. We used a vibrant egg yolk yellow as the feature colour, with circular graphic shapes, tapping into the sun and beach theme. Then contrasting these vibrant elements with greys and silver metallic ink provides for a balanced playful brand identity in both our printed and digital marketing collateral. As a final touch, we staged a beach scene in the display suite to really hit home this message and catch the public’s eye!