Scharp - Creative Studio

Posted 8th October, 2014

Scharp celebrates, as Margaret Court Arena redevelopment is unveiled.

Scharp’s Melbourne HQ was abuzz this morning with celebration over the unveiling of the Margaret Court Arena redevelopment; seeing the 3D visuals they had created for the project finally realised.

Scharp was approached to be part of the $700 million Melbourne Park Masterplan team that has transformed the site into a multi-use venue, designed to host a wide range of sporting and entertainment events, from tennis, basketball and netball to music concerts and comedy shows.

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Malcom Schapel, Creative and Managing Director of Scharp said, “Our Melbourne based team of 3D artists worked closely with Major Projects Victoria, Tennis Australia and Sport and Recreation Victoria to develop the 3D visuals and fly-through, that would bring the project’s Masterplan to life. The design inspiration for the roof was the pleats of a traditional tennis skirt, and the elevated concourse looks back across the Yarra River and the city”.

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The 7,500-seat Margaret Court Arena features a state-of the-art retractable roof that has put Melbourne Park on the map for being the first Grand Slam venue with three courts that can be covered in the event of rain or extreme heat — important when considering the scorching droughts and flooding rains that were endured in previous Australian Opens.

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“We have an incredible, new tennis facility,” Tennis Australia president Steve Healy said of the rebuilt Margaret Court Arena. “Just like the Australian living legend it is named after, this venue is world class and does Australian tennis proud.”

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“To be selected as the creative studio to work on a project that is intrinsic to Melbourne’s sporting culture, tourism, and community was a wonderful opportunity. Who wouldn’t want to be a part of a team bringing local legend Nick Kyrgios, and international superstar Rafael Nadal to play under one roof”, said Schapel.

Scharp would like to thank Major Projects Victoria, Tennis Australia and Sport and Recreation Victoria for partnering with us on a landmark project that will see the sporting community in Melbourne thrive for years to come.

View the Melbourne Park Redevelopment project

View more about Margaret Court here

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