Scharp - Creative Studio

Posted 30th January, 2015

#MCourtarena Redevelopment – heating up the social sphere!

Over the past week, millions have been tuning in to keep up with the courtside action at the Australian Open. Scharp studios, which were part of the Melbourne Park Masterplan team, have not only been tuning into the action on screen, but also listening to the chatter on online.

01
Lend Lease @LendLeaseGroup
The fastest retractable roof @MCourtArena in the world! Can’t wait to see it in action at #AusOpen @MajorProjects

With a combined fan base of over a million fellow tweeters, The Australian Open and Margaret Court Arena have been swamped with thousands of tweets celebrating the incredible fan response to both the event and the arena’s rejuvenation.

Tweets and pictures are flooding the social media sphere from spectators and athletes alike, putting Melbourne’s newest sports landmark on the world stage.

 02
Margaret Court Arena @MCourtArena
#Tennis Fans, we’ve changed and we can’t wait for you to see our NEW look. Tickets: http://bit.ly/11gSx4L  #Ausopen

Minister for Sport and Recreation Hugh Delahunty said, “Margaret Court Arena hosts the world’s best tennis players and is a venue where the fans love to watch matches.”

“The upgrade of Margaret Court Arena is part of the first stage of the redevelopment of Melbourne Park, which will result in improved facilities for spectators and players at the Australian Open.”

03
Major Projects @MajorProjects
Super slick lights being fitted for #MargaretCourtArena. Can’t wait for you to see it all soon! #AustralianOpen

“The redevelopment ensures Margaret Court Arena remains a centrepiece of our sports capital and an integral part of the traditions of this great tennis tournament.”

Scharp worked on the visualisations and fly-through of the major project that saw the expansion of the site to a 7,500 seat capacity, an increase of 1,500 seats. 

“The increased seating capacity means more room for tennis fans to watch the Australian Open’s many classic matches,” Mr Delahunty said. 

 04
happyslamtennis@happyslamtennis
@AustralianOpen @TennisAustralia Here’s the MCA open roof view from a different angle #Getcloser #getcourtup #AusOpen

The new stadium roof has been fixed in an open position for the majority upcoming Australian Open, providing more shade for players and fans dependent on the changeable Melbourne climate.

“I’m delighted to see this great venue that has made Melbourne Park the only Grand Slam tennis venue in the world to boast three stadiums with retractable roofs. The intimate environment for players and spectators will create one of the best tennis viewing experiences in the world,” Mr Delahunty said.

05
Australian Open@AustralianOpen
A roof as iconic as the #Melbourne weather it protects us from. #MCA #aolaunch #ausopen #GetCloser

For those of us that are not sipping Pimm’s courtside – never fear! You can tune into all the action at #MCourtarena on Scharp’s Twitter page here!