Scharp - Creative Studio


M Docklands

254 apartments, hotel & retail designed by elenberg fraser


M Docklands
254 Apartments


Elenberg Fraser
Primarily targeting the investment market, our aim was to showcase the Docklands as a vibrant and central location, connected to the water, transport, sports and CBD. This was achieved through vivid colours and imagery, and a distinctive use of the circular graphic elements. The resulting premium brand portrays the development as a high-end and quality project, and leading to 50% sales rate in the first 2 months and is now completely sold out.

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