Docklands, 254 Apartments
Capital Alliance Investment Group
Primarily targeting the investment market, our aim was to showcase the Docklands as a vibrant and central location, connected to the water, transport, sports and CBD. This was achieved through vivid colours and imagery, and a distinctive use of the circular graphic elements. The resulting premium brand portrays the development as a high-end and quality project, and leading to 50% sales rate in the first 2 months and is now completely sold out.