16 Terraces, 10 SOHOs, 215 Apartments
Clarke Hopkins Clarke
Located on a quiet tree lined street at 34 Cowper Street Footscray, Cowper Residences is a unique contemporary collection of Terraces, SOHOs (Small Office Home Office) and Apartments. Drawing inspiration from its vibrant community surrounds, Cowper Residences proudly celebrates Footscray’s history and artisan vibe, incorporating such attributes throughout its design and branding.
Four local artisans were chosen as ambassadors for the project, their work representing the forefront of local creativity and quality. They featured throughout the marketing of the project and each had their craft presented in the sales suite. Scharp’s unique approach to the project received much praise from locals, in turn seeing 25% of the project sold after grand opening weekend.
“Scharp created an impactful brand for Cowper Residences in Footscray that resinated with a diverse and sophisticated target market. Not only did they capture the spirit of the local area but they were able to visually communicate the unique points of difference for each of the various product types within the development masterplan. Their marketing strategy was well resolved and innovative and included initiatives such as engaging with local artisans. Having their own in-house team producing all campaign material also made for a very smooth, cohesive and successful process.”
Toby Lauchlan, Partner
Cowper Residences, Footscray