Scharp - Creative Studio

Posted 26th May, 2015

Consolidated Properties preferred for Yeerongpilly Green

After a record year of delivering Australia’s largest bid projects, Scharp was enlisted by Consolidated Properties to lend their Midas touch to the Yeerongpilly Green bid. The bid, which was against the likes of Walker Corporation and Grocon, was decided by the Queensland State Government last month, who is set to contribute about $30 million to the $850 million project.

The 14-hectare project will include approximately 1200 homes, provide a permanent venue for the Queensland Music Festival, offer retail and food opportunities and adjoin the Yeerongpilly train station in Brisbane’s south.

Scharp was responsible for delivering the bid’s movie proposal; which was presented to the Queensland Government and Brisbane City Council. After developing a storyboard and overall strategy, Scharp also created several fly-through sequences for the project, to help showcase the various elements of group’s masterplan.

Scharp Managing Director, Malcolm Schapel said, “The strategy for the movie was influenced by the carefully selected local bid team, and their intimate understanding of the site and their emotional investment in Brisbane’s future vision.

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The movie utilised aerial and street level 3D animation sequences, along with talking heads and development imagery. It was used as the focus in their interview presentation, and delivered to the government as a high impact statement piece to impart the holistic vision for their winning bid.”

“The Consolidated Properties masterplan was a considered design which creates unique opportunity for community development including a community garden, a collaboration with Fresh Food Ambassador Jocelyn Hancock, as well as providing a permanent site for the Queensland Music festival, backed by the international trumpeter James Morrison,” said Lachlan Grantley.

The masterplan, designed by Hills Thalis united parks, gardens, pedestrian and main retail streets to ‘bind together’ the separate business and commercial precincts. Husband and wife architecture team, Clare Design is charged with designing the community’s 1,200 residences.

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“Scharp were able to create a powerful movie presentation, that brought the projects plans into reality. The emotive nature of the final product pays testament to the levels of dedication, and attention to detail that the team were able to realise in such a short period of time,” said Grantley.